Make things simple
Values

Make things simple

We move fast and keep things simple. We are continuously improving to be more efficient, adaptive, and nimble.

Every day we face new challenges.

This excites us, but also means we have to simplify things. We act quickly to add value.

We strive for clarity to make the best decisions. Our strategies are based on facts, data or tests run on a controlled scale.

Make things simple

We listen to our customers and understand their needs.

This is key for our ideation process and the creation of new services and products that anticipate market trends. This is how we improve our customers’ lives, acting as pioneers.

We feel uncomfortable with the waste of time and resources, which is why we remove obstacles from our way and eliminate unnecessary work. We’re focused on finding new ways of generating efficiency in a sustainable and future-proofed way.

We collaborate as a team, creating an environment of trust where each person takes responsibility for their tasks. In the face of challenges, we help each other.

Make things simple

How can you experience this value?

  • Be agile and efficient.
  • Be flexible, in order to adapt to different challenges and circumstances.
  • Support your opinions and decisions with data.
  • Be collaborative and contribute to a culture based on support.
  • Manage the Group’s resources as if they were yours.
  • Make projects your own, not just Sonae’s.
  • Take responsibility for your tasks.
Make things simple