Our main purpose is to create economic and social value for the long-term.
We strive to be at our best on a daily basis, to go further together and positively impact peoples’ lives and the planet.
We are driven, restless, bold, and entrepreneurial. We are moved by ambition and see each day as an opportunity to transform ideas into impact.
As a diversified Group, we make the most of our capabilities and push ourselves to create a better future, every day. In the face of a challenge, we collaborate to overcome it.
We stand by diversity and create a community in which every person is valued for their singularity, recognized for their talent and in which they can be themselves.
We like being leaders, but being a leader isn’t about power or a corporate hierarchy. We see leadership as an attitude. It is our ability to influence, challenge, inspire and nurture. This means we are deeply committed to the development of our people, our teams, and our businesses.

This is leading with purpose.
Our values are at the core of everything we do. They are our legacy and the principles that will guide us in the future. They shape the way we work and our culture as a whole. A culture that adapts and evolves, without ever losing its trademark traits.
We have our eyes set on the future, we take on long-term goals and guarantee that, today, we’re building a future that is vibrant, sustainable, and inclusive. A future that celebrates and respects every person, the community, and the planet.

This is how we create today a better tomorrow for all.
Cláudia Azevedo
CEO, Sonae


Our way is the handbook
of Sonae’s Values and Culture.
It describes the principles and behaviors that we share,
and that characterize the way we work and do business.
It is a document that is evolving, and we want it to reflect
the constant change that takes place around us.
It is a living document, that is also meant to be lived…
and you are a part of this.